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Business Plan Creation
Business Development; SWOT Analysis => Business Model => Marketing Plan => Action Plan
Fundamental Market Investigation
Marketing & Product Development; Current Market Situation
New Product Invention
Research & Product Development; new bred varieties
New and Exist Product Selection
Product Development; experimental – varieties trial evaluation
Product Marketing Test
Marketing & Product Development; reliable out – station trial
Initial Product Launching
Product Development; farmers’ field demonstration plot => farmer’s opinion inquiry
Aggressive Product Expansion
Sales Support; Product Penetration
Marketing Procedure Establishment
Sales Executive; 4Ps Establishment, STP Strategy
Market Leader Maintenance
Sales Executive; 5 Forces Analysis; Rivalry, Substitutes, Buyer Power, Supplier Power, New Entry
Core – Competency Analysis
Business Development; Comparative Advantage Business – Unit Establishment
Sufficient – Material Providing
Supply – Chain Management; Sustainable Business Administration Concept
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